
The software itself provides a library of visual effects and transitions to help improve your video creation. It’s compatible for Mac OS X devices and is another great tool for creating professional YouTube and marketing video content. VideoPad is another fully fledged and free video editing software.

This editing software is the perfect starter program for a Mac user, especially if they’re new to video editing for a YouTube channel or business. IMovie has a library of transitions to help spice up your videos and supports 4K resolution. Simply upload your video file and use the drag-and-drop interface to easily trim, clip and edit your video. It can even be downloaded on iOS devices for editing on-the-go through your iPhone. IMovie is a free video editing tool that automatically comes with Mac and MacBook computers. If you’re still learning how to create video content, and you want to find a relatively easy-to-use and free tool, below are three great basic video editing tools. So we want to dive into a few that might be perfect for your brand’s video marketing strategy. There are a variety of video editing tools available depending on your needs. And a big part of that is because of the increased access and affordability of video editing tools.

As it stands, about 85% of businesses are using video in their marketing strategy.

Video is king, and it’s becoming more and more important for brands to create and share video content with their audience.
